2008

 
Documentation at a training day in San Diego, California. Susanna Bielak and Katherine Sweetman



Ecomony of gesture

A site specific poetry intervention project that departs from the interest on human directionals-also know as sign spinners- advertisement phenomena.

Most jobs require a suppression, negation, or shift in personality. In this case, the job of the spinner requires intense physical labor that often becomes an expression of personality. Spinners are paid for their movement, so there's a practical reason for it, but within this job, they have created highly expressive forms. This expression of personality in public space is striking, rare, and specific to our geography of Southern California.

We are interested in documenting this phenomenon and amplifying it, exploring its potential when a group creators use this strategy to project their voices into public space by engaging a creative act of communication. Here, we plan to appropriate the advertisement strategy to use both movement and written language to convey personality and expression (or “in self-expression and self-representation”) in relationship to issues of identity, the body, the city, language, and labor.

We will collaboratively develop site-specific actions in the Tijuana San Diego region, to “publish” and “edit” personal statements and quotes in the urban public—exploring different relationships between writing, the performative aspect of movement, public space, and the general public.

The goal of the project is to have participants and public engage in questions of identity and personality in public space; to insert the poetic into the capitalistic; to appropriate and interrogate structures of advertisement.


Economía del gesto


 Proyecto de poesía y performance para sitio específico que parte de la apropiación del fenómeno publicitario de los “sign spinners”-muy común en la región del Sur de California en los E.U- vinculada al gran negocio de venta de nuevos apartamentos y casas habitación.

Esta práctica publicitaria, simlar al uso de botargas, da cuenta de una peculiar rama de la publicidad que involucra la utilización de las capacidades performáticas de individuos para “animar” la exhibición de frases con fines comerciales o “slogans ” en el espacio público.

Partiendo de esta situación, queremos desarrollar una serie de performances en los que escritores, poetas y artistas visuales producirán sus propias frases o “slogans” para activar otras lecturas de la geografía de la región y al mismo tiempo, reintrepretar este “espectáculo” publicitario.


Abril Castro: Felicidad

  Documentación Gabriela Torres y Jennifer Donovan, 2008

                                        Felicidad.-f. Estado de ánimo del que disfruta de lo que desea. Satisfacción, alegría, contento.
 
¿Qué es la felicidad?
¿Cómo ha cambiado el concepto de felicidad a través de los años?
¿Dónde se encuentra esa bestia inasible? 
¿La perseguimos aún o le perdimos la huella para siempre? 

Con este proyecto pretendo señalar la irónica relación de la naturaleza humana con la búsqueda de la felicidad. Cómo el hombre se encuentra cada vez más en un páramo, en un vacío en el que pretende encontrar lo que se piensa como felicidad. Lo que no se sabe ni comprende. “Kant considera que la felicidad forma parte integrante del sumo bien, el cual es para el hombre la síntesis de virtud y felicidad. Pero como tal, el sumo bien no es realizable en el mundo natural y no es realizable bien sea porque nada garantiza en este mundo la perfecta proporción entre moralidad y felicidad en que el sumo bien consiste, o bien porque nada garantiza la satisfacción plena de todos los deseos y tendencias del ser racional en que la felicidad consiste.Por lo tanto, Kant declara imposible la felicidad y es remitida a un mundo inteligible que es «el reino de la gracia» (Crítica Razón Pura, Doctrina del método, cap. II, Secc. 2.
 El sitio donde deseo realizar el performance son las dunas que se encuentran en la salida de Rosarito pues me interesa dar la impresión de desierto, desolación y vacío al tiempo de que excluyo la presencia humana del performance. Pienso utilizar una coreografía muy simple ya que la metáfora que me interesa señalar se construye entre los elementos del lenguaje, el color y el paisaje.



“ La imposibilidad de la felicidad" .



 
Abril Castro: Felicidad, 2008. Dunas de Primo Tapia, Baja Califorina



La Línea: El miedo es efectivo




El proyecto “el miedo es efectivo” busca reexaminar las posibilidades que se liberan a través del diálogo, sí como explorar sus ramificaciones, o subtextos, con el uso de una frase que funciona como detonador a reflexiones en torno al miedo en lo privado (íntimo) y en la esfera pública.

“El miedo es efectivo” interconecta las causas y las consecuencias de múltiples acciones ejercidas por distintas jerarquías del monopolio de violencia y el terrorismo producido por el Estado, con una representación física y simbólica que se ejerce a través del “Otro”: lo que es considerado exótico, al margen, o fuera de la norma.

“El miedo es efectivo” es un vínculo que te lleva al fin y al principio del miedo, algo que enuncia sin hablar, sin restringir su interpretación, y que trabaja hacia una lectura activa por parte del espectador.

“El miedo es efectivo” trata de crear un espacio mínimo, un momento en la realidad del lector/espectador, un instante de duda o reflexión en torno al miedo. Hemos distribuido calcamonías con esta frase para que así cada persona pueda elegir dónde colocarlas. Esto crea una micro red – una intervención- que busca denunciar el abuso del miedo como estrategia de control desde lo personal a lo público.

Como parte de la economía del gesto, el Interdisciplinario La Línea propone continuar con nuestro tema "Fear is effective/el miedo es efectivo" a través del uso de una frase para nuestra señal. Usaremos la frase (…y vivieron felices para siempre) el miedo es efectivo para crear una relación directa e indirecta entre el texto y los eventos recientes sucedidos en Tijuana relacionados con el narcotráfico y la corrupción policíaca.

Elegimos tres distintos sitios para nuestro performance: la esquina Boulevard Sánchez Taboada y General Abelardo L. Rodríguez, la esquina El Paseo de los Héroes and General Abelardo L. Rodríguez, par finalizar frente a las oficinas de la policía ministerial (que se ubica entre esas dos calles).
  


La Línea: Fear is effective



Jennifer Donovan: Fear is efective, 2008. Boulevard Sánchez Taboada, Tijuana


"Fear is effective", as a project, seeks to re-examine the possibilities of writing which are unleashed through a dialogue, as well as to explore its ramifications, or subtexts, through the use of a phrase which functions as a detonation for reflection on the fear within private (the intimate) and public spheres.

"Fear is effective" interconnects the causes and consequences of the multitude of actions exerted by different hierarchies, from the monopoly of violence and terrorism produced by the State, to the physical and symbolic repression that is exerted over the "Other": that which is considered exotic, in the margins, outside of the norm.

"Fear is effective" is the link that takes you to the end and the to the beginning of fear, something which speaks without talking, without restricting its interpretation, and that works towards an active reading by the spectator.

"Fear is effective" tries to create a minimal space, a moment within the reality of the lector/spectator, an instant of doubt or reflection around fear. We distributed vinyl stickers with this phrase so that each person could choose where to place them. This creates a micro network - an ant intervention- one which seeks to denounce the abuse of fear as a
strategy from the personal to the public.

As a part of the Economy of Gesture, La Línea Interdisciplinario proposes to continue with our theme “Fear is Effective” through the use of the phrase for our sign. We will use the phrase (…y vivieron felices para siempre (el miedo es efectivo) in order to create direct and indirect relationships between the text and the recent events in Tijuana related to narcotrafficing and police corruptions. We have chosen three sites for our performance: the corner of Boulevard Sanchez Taboada and General Abelardo L. Rodríguez, the corner of El Paseo de los Héroes and General Abelardo L. Rodríguez, finishing in front of La Policia Ministrial (which lies between the two streets).




Gabriela Torres: ¡Partycipa!



  Documentación Jennifer Donovan, 2008


La idea del sexo como metáfora de la fiesta vital y el uso de condones como los imprescindibles globos que acompañan el festejo. Publicitar la protección y lo saludable como algo no aburrido sino como parte de la fiesta, un adorno de poliuretano que salva la vida y evita enfermedades.

El lugar donde tuv lugar el performance fue el bar Colibrí, ubicado en la ciudad de Tijuana. La coreografía fue musicalizada con la canción " Todos Me Miran" de Gloria Trevi.


Bareback party is not a funny party !




Gabriela Torres: ¡Partycipa!, 2008. Calle Revolución, Tijuana, Baja California


Omar Pimienta: ¡Turista¡

  

Omar Pimienta: ¡Turista! Plaza de las Américas, San Ysidro, California.



Omar Pimienta: Tourist!




 
Omar Pimienta: ¡Turista! Plaza de las Américas, San Ysidro, California. Documentación Felipe Zúñiga.


Susanna Bielak: Honey



Susanna Bielak, Honey, 2008, Downtown San Diego, California. Felipe Zúñiga documentation


Newly arrived to Southern California and badly adjusted to the overwhelming car culture, I was struck by a phenomenon on street corners, highway medians, and strip mall blocks—human directionals. Most jobs require a suppression, negation, or shift in personality. For a spinner, the job requires intense physical labor that often becomes an expression of personality. While spinners are paid for their movement, they have created highly expressive forms. In this way, sign spinners seem emblematic of labor and identity—a visible reminder of economic relationships, power negotiation, and the body's performativity.




Dale_Carnegie



Last year I talked to sign spinners about what they liked about the job, what they hated, what they would spin if they had their own sign. I talked to them about how they entertained themselves, how they learned tricks. Soundtracks ranged from R&B to hardcore punk; books on tape from Dale Carnegie's How to Win Friends and Influence People to Homer's The Odyssey. I was surprised by many of our conversations, including with S.

When we met S. had curly hair in his face, a red baseball cap, and skinny arms spinning a corrugated white sign in regulated chaos. We talked about beauty and justice, philosophy and self-help. When asked what he would twirl if he had his own choice, he invented a two-sided triangle about good and evil. The face—a visualization of commercialism and greed—would be a hypnotic black and white swirl with the eye of god at the center. Smaller triangles would be affixed to each point of the triangle—ribbons on each side so when in motion each would form a perfect circle adding to a mesmeric whole. 


"What goes on the other side of evil?," I asked. "The other side of the triangle would be a mirror." S. explained that truth is when we look at ourselves honestly.




Susanna Bielak, Honey, 2008, Downtown San Diego, California


Claudia Algara: Next station




 Claudia Algara: Heaven


 
Claudia Algara, SAnta Fe Depot Station, 2008. Downtown San Diego, California



Amy Sara Carroll:
 Sign Age Signage 
SIGN AGE SIGNAGE[*]



 


 
Signspinnings in the pockets of Michigan and California with which I’m familiar do not equate. If San Diego signspinners are predominately young male tricksters (where they seem practically guilded or branded in the tricks of their trade), Ann Arbor/Detroit/Ypsilanti signspinners embody the middle-aged down-and-out. Put differently, as a general rule, San Diego spinners exude style, promo-ing their expert moves as well as businesses/goods in the nearby vicinities; whereas, spinning Michiganders appear more akin to placeholders, outposts amidst the elements, withstanding subprime mortgages and temperatures.

Two hauntings: in frigid December, a forty-something woman stands, toddler in tow, at a busy intersection upholding a sign, which ironically reads, “Come in out of the cold with a $3.99 pizza.” Her face is implacable, resigned. My mind imagines “situations,” what brings a lone mother to the position of being a human billboard in inclement weather—layoffs, foreclosures, unemployment that foreshadow a nationwide recession, the contagious pathos of the Rustbelt. In March, “under the perfect sun,” an unshorn Statue of Liberty performs a lackluster spinning, barely able to lift his advertisement for help with taxes. This dragging queen’s circumstantial evidence seems as striking as the Michigan spinner’s—an almost anomaly, a slip of the slip, profound as that of Lady Liberty’s crown-of-thorns on his disheveled head. Initially (unaware of the deregulated elements of spinning), I perceived spinners to be quaint anachronisms, holdovers from a pre-digital era in which advertisers paraded as sandwiches for pittance (and cultural penance—embodying the disposability of the worker and the advert). 




More recently, my mind layers, I see double—the picket line’s placard, another anachronism, the walkout, the strike’s mockery, labor’s “animated suspension” (no suspended dialectic, but proof-positive of the performative matrix’s incorporation of the legend of the Left). (Performance) artist Sharon Hays explains her series of one-woman interventions as contrasting allegory and anachronism. Hays creates solitary protest, recycling poster slogans from the past (“Who approved the war in Vietnam?,” “I am a man,” “Ratify ERA now!”) to place them out-of-context. Puncturing, punctuating publics like soap bubbles, she stands alone at street corners, on the steps of courthouses. Anachronistic? I suppose, but, perhaps more allegorical of the Derridian slippage between anachronism and anarchy. I know signspinners “legitimately” earn their living/s. Yet, I’m inclined to read their mirroring affect (their economy of gesture/gesture of economy) as allegorical fragments of and in the political unconscious, as the signs and signage of a Sign Age in which there’s cognitive/cognative dissonance between the message (“Come in out of the cold…,” “Liberty Taxes”) and the messenger-becoming-meta-message (the freezing Mother-Child dyad, citizens-turned-spinning-statues demonstrative of the ways and means by which liberty taxes).

[*] Note the echoes of Lauren Berlant and Mike Davis in the story I spin.